All tagged tools of the trade
So many people, DIYers and Social Media Pros alike, are running off to start social media marketing campaigns with little or no thought behind them. In most cases, these social media people run right out, get a Facebook Page and start generating tons of content or, worse yet pushing their product and services without taking the time to build out value with their ideal audience. Here are some basic reminders on how to develop a great social media marketing plan...
These days the #1 trusted resource for consumers is peer-to-peer reviews and word or mouth testimonials and, thanks to the wonderful digital world we live in, most of these recommendations happen through social media. And the most trusted sources for these reviewers are known in the marketing industry as "influencers."
It’s no secret that I am a bit nerdy and obsessed with being organized and on top of things. I'm also obsessed with staying up to speed on the latest and greatest technologies. And since my phone is one thing I simply can’t live without, I'm always searching for great apps to make my work and personal life more efficient.
Instagram—one of the fastest-growing mobile social networks—recently announced its integration with Hootsuite—a social media management tool—to help you manage, schedule, and monitor your Instagram activity in a whole new way.
Guest posting is a great way to get additional exposure for your brand and website! If done correctly, guest blogging can substantially increase relevant and targeted traffic to your site, which in turn can result in more customers and clients.
Lately I have been doing a lot of research for a client on QR codes and whether or not they are worth the time and money. This is a huge debate among marketers. Some love them and swear by them and others feel that their money can be better spent elsewhere. Based on my research, here is the rundown of how QR codes in marketing fair in the grand scheme of things: