All tagged tips

How To Develop an Editorial Process that Works for You

So many channels, so little time!  That’s the constant battle digital communicators, who want to publish stories for their audiences in multiple formats, face on a daily basis. But how do you deliver the best content to the right channels at the right time? The answer is the “News Desk” approach, an editorial process that assembles communicators across disciplines (PR, marketing, and internal communications) to plan, execute, and deliver great content.

Keeping Motivated and Beating the Winter Blues

Winter in Michigan is a magical time... for about four weeks. The time between Thanksgiving and New Years is a beautiful winter wonderland for us Michiganders. It's the time where our mitten shaped state really shines! But then the holiday decorations disappear and the snow turns black. January is a gloomy time (despite of my January birthday). Daylight hours are starting to increase this time of year but in the last month Michigan has seen little to no actual sunshine further pushing us into post-holiday despair. I hard to stay motivated when all you really want to do is cuddle into a blanket with some tea and watch Netflix. But you have to pull yourself up by the fluffy socks and remember to stay focused on your goals and keep moving forward.

5 Must Haves for Working from Home

Last year I started working at from home a day a week to not only save me time in commuting but to also increase my productivity and output. However working from home isn't as easy as you think. Sure I can work in my PJs and get a little more sleep but it takes a lot of discipline. Over the last few months I learned a lot about how to stay focused and how to get the job done when working from home.

5 Ways to Be Social Media Savvy

A lot of small businesses are still shying away from taking a deep dive into social media and unfortunately, at this point, it's either "do or die" when it comes to marketing. You either join in on the fun or risk fading away in obscurity. I tell all of them the same thing: You need to be there. You need to stop making excuses. You need to stop putting it off. It is time to embrace social media... for your business's sake.