All tagged strategy

What Does the Fyre Festival Fail Mean for Influencers?

Unless you've been living under a rock for the last couple days, I'm sure you've heard of the extravagant fail that is the Fyre Festival. Promoted by notable social media influencers, Fyre became the talk of the town over the last few months as millennials started planning their post-Coachella trip. Even Kendall Jenner promoted the festival—although the Instagram photo is now deleted—and was paid a quarter of a million dollars to do so according to a Fyre Festival employee. What does the Fyre Festival fail mean for the future of influencers?

Best Social Media Case Studies from #RaganDisney

Over the last few days I have been down at Walt Disney World in Florida attending Ragan Communications' Social Media Conference for PR, Marketing and Corporate Communications. The workshops, presentations, and keynote speakers have been both educational and inspired. I am definitely going home inspired and fired up! Of all of the content we went though this week, some stood out more than others. Here is a list of my favorite case studies from #RaganDisney:

5 Ways to Be Social Media Savvy

A lot of small businesses are still shying away from taking a deep dive into social media and unfortunately, at this point, it's either "do or die" when it comes to marketing. You either join in on the fun or risk fading away in obscurity. I tell all of them the same thing: You need to be there. You need to stop making excuses. You need to stop putting it off. It is time to embrace social media... for your business's sake.

Social Media Marketing: Back to Basics

So many people, DIYers and Social Media Pros alike, are running off to start social media marketing campaigns with little or no thought behind them. In most cases, these social media people run right out, get a Facebook Page and start generating tons of content or, worse yet pushing their product and services without taking the time to build out value with their ideal audience. Here are some basic reminders on how to develop a great social media marketing plan...