All tagged storytelling

Steady Social Content Streams Made Easy

Creating content for digital is time consuming and if you're like me, then you're a very small team so resources are short. In a recent presentation by Laura Wilson, Director of Digital Engagement & Social Media at Georgetown University, she stated that as a social media communications professional we need to spend less time creating content and more time working on our strategy and system.

So how do you spend less time creating but still have a strong strategy and consistent stream of content going out? Easy! With brand storytellers, takeovers, and curation!

4 Tips for Great Storytelling that Makes an Impact

"It's our job as communicators to make what is important, interesting." This is a great quote from Jim Ylisela, President of Ragan Consulting, on what our job as communicators really entails. Yes there are events and newsworthy things for us to report on but it is our job to make them interesting, and of value, to our audiences. Sounds easy, right? Maybe not? Here are four tips to use to ensure your content is telling impactful and engaging stories: