All tagged ragan communications

Behind the Scenes: #RaganDisney Day 2

Today was the third (second of conference but there was also a pre-conference workshop day on Monday) day of #RaganDisney. Although it was only a half day of classes, it did NOT disappoint. Other than all of the amazing social media, marketing, and PR presentations, there was also a lot of fun happening behind the scenes (and how could it now? We're at Disney!).

The Magic of Social Storytelling

We all know the power of storytelling. Stories spark emotion and appeal to our humanity. They connect and engage us. They're fun to listen to!Storytelling is all about finding your social voice and using creative storytelling to humanize your brand. It is the key to a successful and engaging social presence.

Behind the Scenes: #RaganDisney Day 1

The full day of #RaganDisney conferences started today and boy were they exciting and insightful! In addition to talking about Social Media for PR, Marketing, and Corporate Communications there's is a lot of fun stuff happening behind the scenes.

The B's of Social Content

Where do you start when it comes to creating great and amazing social content? It's easy to run off and start creating but it might be best to stop and think about what you're about to do. By reflecting on the six B's of creating social content, you will have a better chance at producing strong and successful content that really engaged your audience. the six B's are:

Steady Social Content Streams Made Easy

Creating content for digital is time consuming and if you're like me, then you're a very small team so resources are short. In a recent presentation by Laura Wilson, Director of Digital Engagement & Social Media at Georgetown University, she stated that as a social media communications professional we need to spend less time creating content and more time working on our strategy and system.

So how do you spend less time creating but still have a strong strategy and consistent stream of content going out? Easy! With brand storytellers, takeovers, and curation!

4 Tips for Great Storytelling that Makes an Impact

"It's our job as communicators to make what is important, interesting." This is a great quote from Jim Ylisela, President of Ragan Consulting, on what our job as communicators really entails. Yes there are events and newsworthy things for us to report on but it is our job to make them interesting, and of value, to our audiences. Sounds easy, right? Maybe not? Here are four tips to use to ensure your content is telling impactful and engaging stories: