All tagged public relations

How To Develop an Editorial Process that Works for You

So many channels, so little time!  That’s the constant battle digital communicators, who want to publish stories for their audiences in multiple formats, face on a daily basis. But how do you deliver the best content to the right channels at the right time? The answer is the “News Desk” approach, an editorial process that assembles communicators across disciplines (PR, marketing, and internal communications) to plan, execute, and deliver great content.

6 Must Sees at Ragan's 2017 Social Media Conference #RaganDisney

Next week I have the absolute pleasure of taking a break from Michigan's winter tundra and head south to Florida for Ragan Communication's Social Media Conference for PR, Marketing and Corporate Communications at Disney World! This will be my second time attending Ragan's conference, nicknamed #RaganDisney due to it being hosted at the Happiest Place on Earth. The last time I attended, in 2014, I learned a lot about being a great digital storyteller, creating effective brand journalism, and everything that has to do with living in an internet of everything world. Here are the sessions and speakers I am most looking forward to this year: