All tagged marketing

What Does the Fyre Festival Fail Mean for Influencers?

Unless you've been living under a rock for the last couple days, I'm sure you've heard of the extravagant fail that is the Fyre Festival. Promoted by notable social media influencers, Fyre became the talk of the town over the last few months as millennials started planning their post-Coachella trip. Even Kendall Jenner promoted the festival—although the Instagram photo is now deleted—and was paid a quarter of a million dollars to do so according to a Fyre Festival employee. What does the Fyre Festival fail mean for the future of influencers?

How to Tell if You're Shadow Banned on Instagram

Over the past month or so, the internet has been flooded by reports of Instagram ‘shadow banning’ accounts.The term “shadow ban”—also called “stealth” or “ghost” banning—refers to banning an account without the admin knowing it. From their perspective, everything seems normal, but no one can see the photos, comments, or videos they’re posting. This practice, ostensibly limited to business accounts, is destroying engagement on these profiles.

Best Social Media Case Studies from #RaganDisney

Over the last few days I have been down at Walt Disney World in Florida attending Ragan Communications' Social Media Conference for PR, Marketing and Corporate Communications. The workshops, presentations, and keynote speakers have been both educational and inspired. I am definitely going home inspired and fired up! Of all of the content we went though this week, some stood out more than others. Here is a list of my favorite case studies from #RaganDisney:

The Magic of Social Storytelling

We all know the power of storytelling. Stories spark emotion and appeal to our humanity. They connect and engage us. They're fun to listen to!Storytelling is all about finding your social voice and using creative storytelling to humanize your brand. It is the key to a successful and engaging social presence.

The B's of Social Content

Where do you start when it comes to creating great and amazing social content? It's easy to run off and start creating but it might be best to stop and think about what you're about to do. By reflecting on the six B's of creating social content, you will have a better chance at producing strong and successful content that really engaged your audience. the six B's are:

Steady Social Content Streams Made Easy

Creating content for digital is time consuming and if you're like me, then you're a very small team so resources are short. In a recent presentation by Laura Wilson, Director of Digital Engagement & Social Media at Georgetown University, she stated that as a social media communications professional we need to spend less time creating content and more time working on our strategy and system.

So how do you spend less time creating but still have a strong strategy and consistent stream of content going out? Easy! With brand storytellers, takeovers, and curation!

How To Develop an Editorial Process that Works for You

So many channels, so little time!  That’s the constant battle digital communicators, who want to publish stories for their audiences in multiple formats, face on a daily basis. But how do you deliver the best content to the right channels at the right time? The answer is the “News Desk” approach, an editorial process that assembles communicators across disciplines (PR, marketing, and internal communications) to plan, execute, and deliver great content.

6 Must Sees at Ragan's 2017 Social Media Conference #RaganDisney

Next week I have the absolute pleasure of taking a break from Michigan's winter tundra and head south to Florida for Ragan Communication's Social Media Conference for PR, Marketing and Corporate Communications at Disney World! This will be my second time attending Ragan's conference, nicknamed #RaganDisney due to it being hosted at the Happiest Place on Earth. The last time I attended, in 2014, I learned a lot about being a great digital storyteller, creating effective brand journalism, and everything that has to do with living in an internet of everything world. Here are the sessions and speakers I am most looking forward to this year:

[January 25] Mastering Instagram Workshop

I've been where you are... clutching my phone as I wait for Instagram notifications that trickle in slowly. I struggled for a year to get my creative business off the ground and boost my brand's online awareness. It was a struggle but after a lot of trial and error (and time!) I have mastered the art of Instagram engagement and I'm happy to share my wisdom with you through this online workshop!

5 Creative Ways to Use Custom Snapchat On-Demand Geofilters to Boost Business

Are you looking for new ways to increase your Snapchat visibility? Or maybe you’re just looking for a new play in the social media marketing arena? Well, have you ever thought about using Snapchat Geofilters? When used appropriately (and creatively), Snapchat Geofilters can help you or your business increase brand awareness and community engagement as well as reach new audiences.

5 Ways to Be Social Media Savvy

A lot of small businesses are still shying away from taking a deep dive into social media and unfortunately, at this point, it's either "do or die" when it comes to marketing. You either join in on the fun or risk fading away in obscurity. I tell all of them the same thing: You need to be there. You need to stop making excuses. You need to stop putting it off. It is time to embrace social media... for your business's sake.

Social Media Marketing: Back to Basics

So many people, DIYers and Social Media Pros alike, are running off to start social media marketing campaigns with little or no thought behind them. In most cases, these social media people run right out, get a Facebook Page and start generating tons of content or, worse yet pushing their product and services without taking the time to build out value with their ideal audience. Here are some basic reminders on how to develop a great social media marketing plan...