All tagged advertising

The Future of Advertising: Is It a Dying Industry?

When I was in college the digital revolution was really taking hold on the media industry and creating quite an upset. It's for that reason that I steered away from being a journalism major and choose Advertising and Public Relations, which a career ultimately in Communications. At the time, newspapers and its traditional journalism were sinking fast and I figured companies would always need to advertise. I always thought advertising was a safe bet, but then I read this on LinkedIn a few weeks ago and it really got me to thinking... 

What Does the Fyre Festival Fail Mean for Influencers?

Unless you've been living under a rock for the last couple days, I'm sure you've heard of the extravagant fail that is the Fyre Festival. Promoted by notable social media influencers, Fyre became the talk of the town over the last few months as millennials started planning their post-Coachella trip. Even Kendall Jenner promoted the festival—although the Instagram photo is now deleted—and was paid a quarter of a million dollars to do so according to a Fyre Festival employee. What does the Fyre Festival fail mean for the future of influencers?

5 Creative Ways to Use Custom Snapchat On-Demand Geofilters to Boost Business

Are you looking for new ways to increase your Snapchat visibility? Or maybe you’re just looking for a new play in the social media marketing arena? Well, have you ever thought about using Snapchat Geofilters? When used appropriately (and creatively), Snapchat Geofilters can help you or your business increase brand awareness and community engagement as well as reach new audiences.

5 Ways to Be Social Media Savvy

A lot of small businesses are still shying away from taking a deep dive into social media and unfortunately, at this point, it's either "do or die" when it comes to marketing. You either join in on the fun or risk fading away in obscurity. I tell all of them the same thing: You need to be there. You need to stop making excuses. You need to stop putting it off. It is time to embrace social media... for your business's sake.