The B's of Social Content
Where do you start when it comes to creating great and amazing social content? It's easy to run off and start creating but it might be best to stop and think about what you're about to do.
By reflecting on the six B's of creating social content, you will have a better chance at producing strong and successful content that really engaged your audience. the six B's are:
Be original and be authentic. Don't pretend to be someone you're not or act to be something other than exactly what you are. Savvy audiences can smell fake-ness a mile away.
Have a plan. Have an editorial calendar and measures for success.
Function in a real-time environment and be relevant and aware with what is happening in the world.
Posting today but taking a month off is deterrent to your audience. Get into a rhythm and stick to it.
Be an active participant. And this just doesn't mean consistent posting. This means posting, interacting, helping. Everything.
It takes time to build an audience and gather a momentum. Also manage expectations
Content from this article was inspired by workshops and presentations given at the 2017 Social Media Conference for PR, Marketing and Corporate Communications by Ragan Communications.
Speaker: Craig Mullaney, Strategic Partner Development Manager, Facebook.