4 Tips for Great Storytelling that Makes an Impact

4 Tips for Great Storytelling that Makes an Impact

"It's our job as communicators to make what is important, interesting." This is a great quote from Jim Ylisela, President of Ragan Consulting, on what our job as communicators really entails. Yes there are events and newsworthy things for us to report on but it is our job to make them interesting, and of value, to our audiences.

Sounds easy, right? Maybe not?

Here are four tips to use to ensure your content is telling impactful and engaging stories:

1. Create a good emotional tie

Your content should create an emotional tie for the audience. An appropriate emotional impact will leave a lasting impression 

2. Be personal

Make the story seem personal to the reader. Make them feel signaled out and special. 

3. Be timely

Make sure your your story is timely, whether that means time of year or timely in relation to when the event actually took place.

4. Offer an appeal

Somewhere in your story you need to include a call to action. Really drive home a message for your audience to take action on.


Content from this article was inspired by workshops and presentations given at the 2017 Social Media Conference for PR, Marketing and Corporate Communications by Ragan Communications. 

Speaker: Jim Ylisela, President, Ragan Communications. @jpyjr

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