4 Ways to Add Magic to Your Social Media Strategy
A successful social media campaign isn't a fairy tale and it definitely doesn't require a twist of a magic wand. The truth is, social media magic is something you make. And the main ingredient is engagement.
So how do you create engagement to lead to a successful social media campaign? Here are my tips.
1. Use social listening to respond to audiences in real time and identify trending topics.
The best part (and sometimes forgotten) part of social media marketing and advertising is the element of two-way communication. By using a social listening tool to monitor your brand, you can have conversations with your audience in real time. You can also use this tool to identify trending topics so you can craft content that fits what is popular at the time.
2. Build excitement about your brand by live-streaming events.
Everyone loves behind the scenes access, even when they can't be there. And thanks to social media, you can share every element of your brand in live-streaming video so your audience feels like they are right there with you. By monitoring the comments, you can make adjustments to your video on the fly to make it more exciting and engaging to your audience.
3. Make the comments section a critically important customer service channel.
Comments are you biggest source of truth. Take the time to read your comments and analyze any and all trends that emerge. The comments will not only tell you what works (and what doesn't) but it will also give your a portal to publicly offer amazing customer service that will serve as its own sales pitch to others.
So the real magic behind a successful social media campaign is authentic engagement. And engagement starts from you!