5 Creative Ways to Use Custom Snapchat On-Demand Geofilters to Boost Business
Are you looking for new ways to increase your Snapchat visibility? Or maybe you’re just looking for a new play in the social media marketing arena?
Well, have you ever thought about using Snapchat Geofilters?
When used appropriately (and creatively), Snapchat Geofilters can help you or your business increase brand awareness and community engagement as well as reach new audiences.
Snapchat’s growth is exponential and it doesn’t show any signs of slowing. Over 100 Million users watch 10 Billion video clips every day. It has transformed video storytelling into something we have never seen before and with it comes a brand new marketing and advertising tools.
Thanks to Snapchat’s native tools, you can now use a geofilter to advertise to your audience.
How Does it Work?
In case you’re just getting into Snapchat, a geofilter is like a normal Snapchat filter: a design you can overlay onto a photo you take in the app. But geofilters are different because they are only available when you are in a certain location. For example, when you are standing near the Eiffel Tower in Paris, you can access an Eiffel Tower filter. Geofilters first started appearing about a year and a half ago, and they’ve taken off from there.
Snapchat geofilters are the perfect way to harness your audience’s attention, because they’re already digesting your content. Geofilters make it easier for your audience to engage and promote your product or brand organically.
Not only do your Snapchat Geofilters get the immediate attention of those within the geographical area, but they also have an exponential reach as people begin to snap pictures/video using the filter and share them with their friends through the app.
5 Ways to Use Snapchat Geofilters to Boost Business
1. Engagement with Event Attendees
Is your brand attending or hosting an upcoming event? Consider designing and purchasing a custom Snapchat geofilter that is available to attendees.
2. Launch a Product
Are you launching a new product of even a new store? Having a Snapchat Geofilter can help you bring some added attention to your product in an authentic way.
3. Bring Awareness to Your Cause
Charity events these days are a dime a dozen. But what better way to stick out from the crowd then with a Snapchat Geofilter custom created to match your cause and allow people to interact with it in their own way.
4. Show Support
As a brand it is often times hard to remain relevant yet still show your support for political topics without fading into the mass amounts of social content on the subject. A good way to be vocal yet not annoying is with a branded Snapchat Geofilter.
5. Showcase Your Culture
Every brand's culture is unique to them. Snapchat Geofilters make a great way to showcase your culture as well as let your employees and customers interact with it!